Solicitation, the Tease, and Breaking Rules: Adults-Only Edition
Controlling the Uncontrollable What’s the one type of content that will influence your success and that you have absolutely no control over? Customer reviews. Whether a bane or a blessing, your...
View ArticleWill Inconsistency Hurt F-Commerce’s Chances?
Jay Dunn calls Facebook an ecosystem–it has certainly progressed beyond the point of website or social media channel. It has infiltrated other websites with its Like button and drawn sensible...
View ArticleGood Content is Like a Zombie Sales Associate
Content Never Quits (Just Like Zombies) Do you own The Zombie Survival Guide? If not, it’s probably because you never gave it to anyone as a present. That book just won’t die in gift-giving...
View ArticlePersonal Connection Produces Brand Loyalty; Traditional Media Revival?
Engagement Trumps Advertising for Content Marketing Happy Halloween. Yesterday, I momentarily assumed everyone had today off. But no, Halloween is not actually a bank holiday. I think it should be,...
View ArticleE-Retailers Bringing Black Friday to Facebook
Get a Sneak Peak this Holiday Season According to a recent article on Internet Retailer, 44 percent of consumers are planning to use social media during their holiday shopping. Stats like that are...
View ArticleThe Social Media Affect
A Fine Line Between Helpful and Hurtful A great article from Practical eCommerce talks about the ways social media can affect your brand and shares some great statistics and examples to boot. There was...
View ArticleCustomer Service is Key for E-Commerce
Fact: Consumers love to shop online. It’s convenient, easy, and a generally painless experience. But what happens when something goes wrong? It could be a hitch in delivery, an issue with the product...
View ArticleBrands Falling Behind in Mobile Commerce
All of last year we were inundated with stats telling us that mobile commerce was charging forward at a bulls’ pace. According to Forrester’s 2011 report, “m-commerce sales are set to quintuple over...
View ArticleE-Commerce to Become All About You
Personalization: the e-commerce buzz word that makes it all about you. Leena Rao of TechCrunch believes personalized shopping experiences will represent the next great wave of growth for e-commerce....
View ArticleCustom Video Content: Show Consumers Your Goods in Action
When it comes to enhanced product pages, we’ve driven home that content is king and that product photography is worth every penny, but we have yet to touch on the importance of utilizing custom video...
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